New smoking-cessation products have also come on the market, from the very low-tech, like the
free cheap cigarettes Counter, to flashy high-tech, like the Ruyan E-Cigarette.
As the name implies, the Cigarette Counter is a small device that helps you count how many cigarettes you’ve smoked. It clips to the top of your cigarettes, which requires you purchase a hard pack. You keep track of how many
free cigarettes online you’ve smoked via simple add and subtract buttons, which, the company claims, helps smokers break through the unconscious habit of grabbing a smoke.
From China comes the Ruyan E-Cigarette, an electronic nicotine inhaler designed to mimic the smoking experience, complete with exhaled vapor. Nicotine vaporizing cartridges are snapped into the device, and are available in four different nicotine doses, from 0 mg to 16 mg. Ruyan also sells e-pipes and e-cigars.
Do these products work, or are they gimmicks?
Thomas Glynn, American Cancer Society director of cancer science and trends, says people are very curious about high-tech devices, but he’s concerned that there is no data yet to back up their use.
“I don’t see anything in [these newer approaches] that I’d say is a magic bullet,” he says. “Unfortunately, one real challenge we have in helping people to stop is getting them to accept that quitting is hard work.”
There’s also a risk, Glynn says, that people will try high-tech methods and, if they don’t work, “might throw their hands up and say, ‘I can’t stop.’ And we’ll lose an opportunity for someone who can quit.”
Glen Morgan, a clinical psychologist and program director at the Tobacco Control Research Branch of the National Cancer Institute, concurs.
“If I’m not familiar with a product or heard of studies supporting its use, I wouldn’t recommend it to anybody any more than, say, chewing peach pits if you have cancer,” he says.
But Morgan adds that the “John Wayne approach” to quitting—using will power alone—doesn’t work. “If you stop and think about anything you’ve ever accomplished, will power just wasn’t enough,” he says. “You need to have a plan and practice and try and be prepared and know that it’s not going to be an easy course and you’re going to slip.”